YUE (龠) takes its name from an ancient Chinese character and wind instrument — a symbol of music at its very beginning.

For us, 龠 is more than a name.

It speaks to 樂 — music and the arts;
and shares its sound with 粵, reflecting the Cantonese cultural roots and stories that are part of who we are.

龠，是一個古老的文字，也是一種古代吹奏樂器，象徵著音樂最初的模樣。

對我們而言，「龠」不只是一個名字。

它與「樂」相連，代表音樂與藝術；
也與「粵」同音，承載著我們的文化根源與故事。